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Management - PennDOT.gov Website

Managed the www.PennDOT.gov website which is created using the Microsoft SharePoint content management system. Responsibilities included: checking press release content and publishing on website, updating pages with relevant information, designing and publishing content for the PennDOT blog, and proof reading/approving other changes that additional content website editors make on the website. The goal of both websites is to communicate valued information to the public that is easy for them to find.

PennDOT Website:
www.PennDOT.gov
PennDOT Blog:
www.PennDOT.gov/PennDOTWay

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DESIGN AND STRATEGY - PATH Program integration into Penndot.gov

Designed a strategy to efficiently integrate detailed program information into an existing framework and template. The objective was to add all the content into the PennDOT.gov website and have information be easily accessible to customers, partners, and stakeholders.


Management and Strategy - PeNNDOT Social Media

Developed a social media strategy from the core Commonwealth of Pennsylvania and the Department of Transportation's values and needs. Created a monthly social media calendar to keep organized the departments main topics of interest for the public. To communicate effectively with our press office staff across the state, created monthly email blasts so they're aware of the messaging being presented to the pubic.

CLICK LINKS BELOW TO VIEW EXAMPLES:
PennDOT Social Media Strategy (PDF File)
PennDOT Posts Email (PDF File)
PennDOT Social Media Calendar Example (PDF File)
PennDOT Social Media Calendar Example (PDF File)

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management and strategy - 2018 Penndot digital report

Analyzed data and designed a PennDOT 2018 Digital Report which highlights the departments digital efforts by social media, website updates, and projects and programs outreach. This website was designed and intended for internal communication purposes.

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Design and Strategy - PennDOT and Secretary of Transportation Social Media Accounts

Maintained all of the social media accounts associated with PennDOT and the Secretary of Transportation (Leslie S. Richards.) Developed strategies based upon what posts had the most engagement from public. Also, answered public questions and monitored posts as needed. Above are some examples of successful posts. The highest post so far reached over a million people and was shared 12,000 times.

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DESIGN - PennDOT and Secretary of Transportation Social Media Account examples


Management - Advertising on Social Media (Penndot and PA Trips by train)

Worked with consultants to execute paid advertising and boosted posts on our social media platforms PennDOT and PA Trips by Train. The advertisements ran to bring awareness to Amtrak promotions and information on the PA Trips By Train website.

DRAFT MOCK-UPS (NOT FINAL) - CommuteByRail.com

DRAFT MOCK-UPS (NOT FINAL) - CommuteByRail.com

*Final video created by consultant under art direction.

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Presentations - TransComm Conference Submissions

The TransComm Annual Meeting is an opportunity for transportation communicators from around the United States to build relationships that benefit their state DOTs, highlight successes, share ideas and learn from each other. It promotes excellence in communications through the exchange of ideas and educational programming. I designed two of six submissions for their annual skills awards.

CLICK LINKS BELOW TO VIEW EXAMPLES:
TransComm Logo, Illustration, and Infographic Submission (PDF File)
TransComm Excel Award Submission (PDF File)

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Presentations - How to use Social Media for Safety Messaging

Presented to PennDOT Safety Partners and Community Traffic Safety Grant Program (CTSP) Coordinators about how they can use social media as a tool to communicate safety messages to the public at the 2018 PA Highway Safety Conference.

CLICK BELOW TO VIEW FULL PRESENTATION:
Social Media Guide (PDF File)

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design and strategy - aggressive driving campaign on penndot instagram and blog

Created an Instagram campaign that targeted the younger demographic bringing awareness to aggressive driving and the PennDOT blog. View aggressive driving blog article at https://bit.ly/2WJsNLJ.

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Presentations - Penndot initiatives (diversity, STEM and youth focus) 

Developed parts of a presentation to show how PennDOT supports women in transportation, STEM programs, school to employment at PennDOT, and diversity in engineering. Also, showed the response from the public to related posts on social media.

CLICK BELOW TO VIEW PRESENTATION:
PennDOT Initiatives (PDF File)

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design and strategy - GIF/VIDEO GALLEry and PennDOT INSTAGRAM Highlight reel


Design - The Keystone State's 1st Code-A-Thon

Initial logo explorations for the Commonwealth of PA’s first ever Code-A-Thon hosted by the Department of Information. Note: This was an open call for branding ideas. The name of event changed and these logo explorations were not selected.

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Design - Heads Up Phones Down

A branding exercise to bring awareness to distracted walking and pedestrian safety targeting a younger audience with the message, “Heads Up, Phones Down.”

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Design - Song Cricket

An Application (APP) software design for internet and smart phones that allows users to share parts of music songs to friends with the option to send an image or message along. Note: This was a freelance design project and the application is in development.

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Design, Strategy, and Management - Beadalon

Created content for Beadalon, a leading brand of bead stringing wire and innovative beading supplies. Main responsibilities included creating a marketing campaign that reflected onto their social media, ecommerce, website design, packaging design, application development, and branding. Website: www.Beadalon.com

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Design - The Wine Guy Consulting Services

Graphic and web design for a client that helps businesses in the wine industry with sales, marketing and wine education.


Design - Jurassic Birdbaths

Identity for a company that wanted to create an oasis for birds, and fellow bird watcher and nature enthusiasts, to enjoy outside and inside the home. Jurassic Birdbaths creates pieces that are ideal for use as a bird bath, garden sculpture, or tabletop accent.