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Management - PennDOT.gov Website

Managed the www.PennDOT.gov website which is created using the Microsoft SharePoint content management system. Responsibilities included: checking press release content and publishing on website, updating pages with relevant information, designing and publishing content for the PennDOT blog, and proof reading/approving other changes that additional content website editors make on the website.  PennDOT Website:   www.PennDOT.gov    PennDOT Blog:   www.PennDOT.gov/PennDOTWay

Managed the www.PennDOT.gov website which is created using the Microsoft SharePoint content management system. Responsibilities included: checking press release content and publishing on website, updating pages with relevant information, designing and publishing content for the PennDOT blog, and proof reading/approving other changes that additional content website editors make on the website.

PennDOT Website:
www.PennDOT.gov
PennDOT Blog:
www.PennDOT.gov/PennDOTWay


Management and Strategy - PeNNDOT Social Media

Developed a social media strategy from the core Commonwealth of PA and the Department of Transportation's values and needs. Created a monthly social media calendar to keep organized the departments main topics of interest for the public. To communicate effectively with our press office staff across the state, created monthly email blasts so they're aware of the messaging being presented to the pubic.     CLICK LINKS BELOW TO VIEW EXAMPLES:     PennDOT Social Media Strategy (PDF File)       PennDOT Posts Email (PDF File)       PennDOT Social Media Calendar Example (PDF File)     PennDOT Social Media Calendar Example (PDF File)

Developed a social media strategy from the core Commonwealth of PA and the Department of Transportation's values and needs. Created a monthly social media calendar to keep organized the departments main topics of interest for the public. To communicate effectively with our press office staff across the state, created monthly email blasts so they're aware of the messaging being presented to the pubic.

CLICK LINKS BELOW TO VIEW EXAMPLES:
PennDOT Social Media Strategy (PDF File)
PennDOT Posts Email (PDF File)
PennDOT Social Media Calendar Example (PDF File)
PennDOT Social Media Calendar Example (PDF File)


management - 2018 Penndot social media digital report

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Analyzed data and designed a PennDOT 2018 Digital Report which highlights the departments digital efforts by social media, website updates, and projects and programs outreach.

The data shown is from January 1 to December 20, 2018.

Click here to view website

*VIEW IN GOOGLE CHROME BROWSER.


Design and Strategy - PennDOT and Secretary of Transportation Social Media Accounts

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Maintained all of the social media accounts associated with PennDOT and the Secretary of Transportation (Leslie S. Richards.) Developed strategies based upon what posts had the most engagement from public. Also, answered public questions and monitored posts as needed. Above are some examples of successful posts. The highest post so far reached over a million people and was shared 12,000 times.

Maintained all of the social media accounts associated with PennDOT and the Secretary of Transportation (Leslie S. Richards.) Developed strategies based upon what posts had the most engagement from public. Also, answered public questions and monitored posts as needed. Above are some examples of successful posts. The highest post so far reached over a million people and was shared 12,000 times.


DESIGN - PennDOT and Secretary of Transportation Social Media Account examples


Management - Advertising on Social Media (Penndot and PA Trips by train)

DRAFT MOCK-UPS (NOT FINAL) - CommuteByRail.com

DRAFT MOCK-UPS (NOT FINAL) - CommuteByRail.com

DRAFT MOCK-UPS (NOT FINAL) - PA Department of Insurance

DRAFT MOCK-UPS (NOT FINAL) - PA Department of Insurance

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Worked with consultants to execute paid advertising and boosted posts on our social media platforms PennDOT and PA Trips by Train. The advertisements ran to bring awareness to Amtrak promotions and important safety messages, i.e., distracted driving. Also, assisted the PA Department of Insurance with animation execution for Facebook and Google advertisements.


Presentations - TransComm Conference Submissions

The TransComm Annual Meeting is an opportunity for transportation communicators from around the United States to build relationships that benefit their state DOTs, highlight successes, share ideas and learn from each other. It promotes excellence in communications through the exchange of ideas and educational programming. I designed two of six submissions for their annual skills awards.    CLICK LINKS BELOW TO VIEW EXAMPLES:     TransComm Logo, Illustration, and Infographic Submission (PDF File)       TransComm Excel Award Submission (PDF File)

The TransComm Annual Meeting is an opportunity for transportation communicators from around the United States to build relationships that benefit their state DOTs, highlight successes, share ideas and learn from each other. It promotes excellence in communications through the exchange of ideas and educational programming. I designed two of six submissions for their annual skills awards.

CLICK LINKS BELOW TO VIEW EXAMPLES:
TransComm Logo, Illustration, and Infographic Submission (PDF File)
TransComm Excel Award Submission (PDF File)


Presentations - How to use Social Media for Safety Messaging

Presented to PennDOT Safety Partners and Community Traffic Safety Grant Program (CTSP) Coordinators about how they can use social media as a tool to communicate safety messages to the public at the 2018 PA Highway Safety Conference.   CLICK BELOW TO VIEW FULL PRESENTATION:    Social Media Guide (PDF File)

Presented to PennDOT Safety Partners and Community Traffic Safety Grant Program (CTSP) Coordinators about how they can use social media as a tool to communicate safety messages to the public at the 2018 PA Highway Safety Conference.

CLICK BELOW TO VIEW FULL PRESENTATION:
Social Media Guide (PDF File)


design and strategy - aggressive driving campaign on penndot instagram and blog

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Created an Instagram campaign that targeted the younger demographic bringing awareness to aggressive driving and the PennDOT blog. View aggressive driving blog article at   https://bit.ly/2WJsNLJ.

Created an Instagram campaign that targeted the younger demographic bringing awareness to aggressive driving and the PennDOT blog. View aggressive driving blog article at https://bit.ly/2WJsNLJ.


design and strategy - penndot instagram highlight reel

Presentations - Penndot initiatives (diversity, STEM and youth focus) 

Developed parts of a presentation to show how PennDOT supports women in transportation, STEM programs, school to employment at PennDOT, and diversity in engineering. Also, showed the response from the public to related posts on social media.   CLICK BELOW TO VIEW PRESENTATION:    PennDOT Initiatives (PDF File)

Developed parts of a presentation to show how PennDOT supports women in transportation, STEM programs, school to employment at PennDOT, and diversity in engineering. Also, showed the response from the public to related posts on social media.

CLICK BELOW TO VIEW PRESENTATION:
PennDOT Initiatives (PDF File)


DESIGN - PENNDOT VIDEO AND GIF CREATION


Design - The Keystone State's 1st Code-A-Thon

Initial logo explorations for the Commonwealth of PA’s first ever Code-A-Thon hosted by the Department of Information. Note: This was an open call for branding ideas. The name of event changed and these logo explorations were not selected.

Initial logo explorations for the Commonwealth of PA’s first ever Code-A-Thon hosted by the Department of Information. Note: This was an open call for branding ideas. The name of event changed and these logo explorations were not selected.


Design - Heads Up Phones Down

A branding exercise to bring awareness to distracted walking and pedestrian safety targeting a younger audience with the message, “Heads Up, Phones Down.”

A branding exercise to bring awareness to distracted walking and pedestrian safety targeting a younger audience with the message, “Heads Up, Phones Down.”


Design - Song Cricket

An Application (APP) software design for internet and smart phones that allows users to share parts of music songs to friends with the option to send an image or message along. Note: This was a freelance design project and the application is in development.

An Application (APP) software design for internet and smart phones that allows users to share parts of music songs to friends with the option to send an image or message along. Note: This was a freelance design project and the application is in development.


Design, Strategy, and Management - Beadalon

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Created content for Beadalon, a leading brand of bead stringing wire and innovative beading supplies. Main responsibilities included creating a marketing campaign that reflected onto their social media, ecommerce, website design, packaging design, application development, and branding. Website: www.Beadalon.com

Created content for Beadalon, a leading brand of bead stringing wire and innovative beading supplies. Main responsibilities included creating a marketing campaign that reflected onto their social media, ecommerce, website design, packaging design, application development, and branding. Website: www.Beadalon.com


Design - The Wine Guy Consulting Services

Graphic and web design for a client that helps businesses in the wine industry with sales, marketing and wine education.

Graphic and web design for a client that helps businesses in the wine industry with sales, marketing and wine education.


Design - Jurassic Birdbaths

Identity for a company that wanted to create an oasis for birds, and fellow bird watcher and nature enthusiasts, to enjoy outside and inside the home. Jurassic Birdbaths creates pieces that are ideal for use as a bird bath, garden sculpture, or tabletop accent.

Identity for a company that wanted to create an oasis for birds, and fellow bird watcher and nature enthusiasts, to enjoy outside and inside the home. Jurassic Birdbaths creates pieces that are ideal for use as a bird bath, garden sculpture, or tabletop accent.